Share a Leed

Share It

Forward a booking inquiry email to share@theleedz.com. The AI reads the conversation and extracts the trade, date, location, and client info. A leed is created and posted to the marketplace. You get a confirmation email back in about 30 seconds with an Edit Leed button.

Three things go into a shared leed:

FROM address	Your identity. You become the leed creator. Cannot be overridden.
Subject line	Optional price and share parameters. Controls pricing and distribution. If omitted, defaults to free and broadcast.
Email body	The forwarded booking conversation. The AI extracts event details from the full thread.

If you just forward a booking email with no subject line changes, it works. The leed is created free and broadcast to everyone subscribed to that trade. The subject line API gives you more control.

Set a Price

Add price= to the subject line to set a price in dollars. The leading $ is optional. All of these work:

price=5	$5.00
price=$5	$5.00
price=12.99	$12.99
price=$24.99	$24.99
price=0	Free
price=free	Free
(omitted)	Free

Price Rules

• Minimum: $1.00. Paid leedz must be at least a dollar. No leedz priced at $0.50 or $0.99.
• Maximum: $100.00. Prices above $100 get a failure email.
• Free is always valid. Use price=0, price=free, or just leave it out.
• Square required for paid leedz. If you set a price above $0 and you haven't connected Square, you'll get a failure email. Free leedz don't require Square.

Non-numeric values like price=abc are silently ignored. The price defaults to free.

Choose Who Gets It

Add share= to the subject line to control who receives the leed. There are four share modes:

share=*	Broadcast. All platform users subscribed to the matching trade (filtered by location). This is the default.
share=friends	Friends only. Your saved friends list. If your list is empty, falls back to broadcast.
share=alice@dj.com,bob@photo.com	Specific people. Only those email addresses receive the leed. They are also added to your friends list permanently.
share=friends,carol@z.com	Friends + extras. Your entire friends list plus Carol. Carol is added to your friends list too.

You can also combine broadcast with specific emails: share=*,alice@x.com broadcasts to all subscribers AND specifically to Alice. Alice is added to your friends list.

If you leave out share= entirely, the leed is broadcast to all subscribers (same as share=*).

Friends List

Your friends list grows automatically. Every email address you include in share= is permanently saved. The list is cumulative and deduplicated. Here's how it builds over time:

Eventually share=friends covers your entire vendor network. No typing, no address book lookups. Just forward and go.

Subject Line Examples

Parsing Rules

• Fwd:/Re: prefixes are stripped automatically. Gmail's Fwd:, Outlook's FW:, and reply chains all work.
• Case-insensitive. Price, PRICE, price, PR, pr all work.
• Whitespace-tolerant. Spaces around = and commas are trimmed.
• Order doesn't matter. share=friends, price=5 and price=5, share=friends are identical.
• Unknown keys are ignored. price=5, blah=whatever parses the price and drops blah.
• No params = defaults. If the subject has no = signs, price is $0 and share is broadcast.

What the LLM Extracts

The AI reads the full forwarded conversation and pulls out these fields:

Trade	Type of service (DJ, Photographer, Caterer, etc.). Matched against the platform's trade list. Required.
Title	Short event summary, 3-6 words (e.g., "Corporate Team Building Workshop"). Required.
Location	Full address with 5-digit zip code. Required.
Date & Time	Start date, start time, and optionally end time. Required.
Client name	The other party's name (not yours). Optional.
Client email	The other party's email (not yours). Optional.
Client phone	The other party's phone (not yours). Optional.
Description	One-sentence event description. Optional.
Requirements	Special instructions, setup needs, materials. Optional.

The AI knows who you are (from your email address) and will never put your contact info in the client fields. It extracts the other party's info.

Price and share mode are NOT extracted by the AI. Those come from the subject line only.

Tips for a Good Forward

• Forward the full conversation thread, not just the latest reply
• Emails with a street address + zip code in the body work best
• The AI handles Gmail forwarding format, quoted replies, and multi-part threads
• Legal disclaimers and confidentiality footers are automatically stripped

What Can Go Wrong

If something goes wrong, you get a failure email explaining the problem. Every failure email includes a Your Dashboard button so you can create the leed manually.

Missing location	No street address or zip code found in the email body.
Missing date/time	No event date or time mentioned in the email.
Unknown trade	The service type doesn't match any trade on the platform.
Price below $1.00	Paid leedz must be at least $1.00. Use price=0 for free.
Price above $100.00	Leed price cannot exceed $100.
Square not connected	You set a price but haven't authorized Square on your dashboard.
Duplicate leed	A leed with the same trade, location, and time already exists.
Not enough text	Email is mostly images or attachments with no readable conversation.

These are not errors:

• price=abc is silently ignored. Price defaults to free.
• blah=whatever is silently ignored. Unknown keys are dropped.
• share=friends with an empty friends list falls back to broadcast. The leed is still created.